How to Create A Personal Brand

I needed some mascara and asked my 13-year-old for help.   Which one would make my middle-aged eyes pop (in a good way!)? She immediately went to her phone and gave me a recommendation from someone I’d never heard of. Huh? She rolled her still youthful eyes at me and said “Mom, she’s like the biggest makeup influencer around.” It seems I have a lot to learn about creating a personal brand AND mascara!  In a world ruled by marketing influencers, how do you stand out? How do you create a personal brand? What IS a personal brand?

What is Personal Branding?

Personal branding is how you promote yourself. It’s using your unique qualities to create and influence public perception. It’s establishing yourself as an authority in a chosen industry. As you build your reputation, you gain credibility that sets you apart from your competitors and gives you an edge in your career.

Why is Personal Brand Important?

Your personal brand provides the foundation for success. Painting a vivid picture of your skills and experiences gives future employers or consumers a clear idea of what you have to offer. In short, it’s how you market yourself!

How Do You Create A Personal Brand?

There’s a lot of advice out there about brand building. Phrases like core values, key traits, and personal image are often tossed around. It can be tough to sort through it all! Fortunately, Kaleidoscope Online is ready to help.

On Thursday, October 15th, marketing phenom Cynthia Johnson joins Kaleidoscope Online for a power hour presentation and Q&A

How to Create Your Personal Brand

Who is Cynthia Johnson?

Ms. Johnson is a global entrepreneur, marketing pro, author, and keynote speaker with a resume that will make your eyes pop!

Co-Founder and CEO at Bell + Ivy digital and personal branding agency

Former Partner and Director for RankLab, a digital marketing agency listed as Inc. Magazine’s Fastest Growing Private Companies. It was then acquired by ACC Holdings, Inc.

Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives

Entrepreneur’s Top Personal Branding Experts in 2017

Top 50 Marketers on SnapChat by Mashable

Most Influential Women in Business by Tenfold Research

Author of Platform

About the Session

Ms. Johnson will share her experience and expertise as she helps you navigate the dos and don’ts of personal branding. Her dynamic presentation will keep you on your toes and loving every minute of it!

At the session’s end, she’ll answer your most pressing brand questions via chat. Imagine having access to one of the world’s most influential marketing minds right in your living room!

How to Sign Up

Registration for this one-of-a-kind virtual session is now open.  Space is limited so be sure to claim your spot!  This is an amazing opportunity to get real, insider information about making your mark and building your brand. Join Cynthia Johnson and Kaleidoscope Online for the virtual session

How to Create A Personal Brand
Thursday, October 15th from 8:00 – 9:00 PM